Thursday, May 24, 2012

Aamir's Satyamev Jayate yet to crack the targetted Segment

During the month of May Aamri Khan’s  debut TV show is making waves across the nation.  This was a comeback of “watching TV together on Sunday morning” – the prime slot before the MTV culture griped the nation.
It gained a sudden spurt of support on the social media sites and a TRP good enough to please the advertisers. Everybody wanted to be first to make a comment on Twitter and Facebook. . So it was not a surprise that the show garnered overall rating of 4.27 TVR (including terrestrial of DD) in Delhi, Mumbai, Kolkata, Chennai, Bangalore and Hyderabad, reports Indiantelevision.com.

The show is simultaneously being aired on many channels including Star Plus, Star Pravah (Marathi), DD National, Star Utsav, ETV (Telugu), Vijay (Tamil), Star Jalsha (Bengali), Star World (English) and Asianet (Malayalam).  According to to the data provided by TAM Media Research  the program reached to 8.96 million people in the age group of 4+.
Choosing so many channels together was with the objective to reach out  to have wider range of viewership specially in B Class towns. Here, the objective is not met as the data suggest that program is  a hit amongst the drawing rooms of big cities, but  is considered a boring dose in the targeted segment. The fact remains that the issues raised by SMJ are those for which lack of social awareness is the main culprit. The conservative  approach  of Indian middle class and  indifferent  law and order has taken us to this point.
The issue raised by him reminds of  a show, long back in 90s on DD, called “Rajni”. The issue, content  and  presentation are different but the appeal to touch viewer’s at their heart is same.  Let us hope the fate of this show will not be same as that of Rajni.

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